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Founder, Vlogger, Moderator, Speaker & Eventprof

With over 16 years of experience in the event management and hospitality sales industry, I continue to build my expertise and thought leadership within the space of social media and events.

An early adopter, a risk taker, experimental by nature and a natural born creative, I am passionate about social media and work with brands and businesses on social media strategy and marketing to optimise and maximise their online visibility for their events, community and brand awareness.

As one of the industry's first Vlogger's, I founded my brand Hot Hospitality Exchange  in 2017 as a space where I create online content from the perspective of an event planner for event professionals across Instagram, YouTube, LinkedIn, Twitter and Facebook. You can check out all my videos here on my YouTube Channel

I have been part of numerous industry panels, blogs and podcasts as speaker and guest and am also an experienced event moderator/emcee (online and in-person) having moderated many high-profile virtual events for organisations such as EventMB to Swapcard and am also one of the judges for The Event Technology Awards 2021 from Eventtech LIVE.

I'm born and raised in Singapore, have lived and worked in Australia and the United Kingdom and currently reside with my little family working remotely from just outside Cologne, Germany.

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What do I bring to your table? I have over 16 years experience in the events & hospitality industry which I blend with my expertise in social media and content management and marketing.


Held executive and managerial positions within sales and business development within MICE department in properties in Singapore, Australia and the United Kingdom.


Held managerial proactive sales position within Group Sales for the brand marketing its MICE-specific properties to planners and clients in the EMEA region.


Worked for Global Cynergies as well as independently as a venue sourcing consultant supporting direct corporate clients source the best international hotels and venues for their events. Was the social media go-to on how to best use social media platforms like Instagram to showcase site inspections, industry event participation and support suppliers online.


Opened and managed the London office of a New-York based start-up full service event management agency. Worked in a contract role for George. P Johnson Experiential Agency delivering events for their client, IBM. Worked as a freelance event planner with different German event agencies delivering larger global corporate events.


Delivered campaigns for hotels like Vienna House Andel's Berlin and destination convention bureaus like Singapore Exhibition & Convention Bureau. One of the 'MICE Influencers' featured on IBTM's 2019 Accelerate Stage. Have been on a number of industry podcasts and speaker and moderator on a number on industry virtual events.


Launched YouTube Channel in 2017 creating online content in the form of vlogs of all my experiences as an event planner for event planners. From site inspections to industry forums and tradeshows as well as two successful video podcast series featuring prominent event professionals as guests from around the globe.

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There's nothing better than working with a pioneer and visionary in the events space. Sabrina is the absolute go to for social media and vlogging consultancy services for venues, destinations and hospitality globally. Her tenacious, personable and friendly manner makes working with her a pleasure. There's no one else in the market with her depth of knowledge about cutting edge social media in the events and hospitality space.

Ashanti Bentil-Dhue, Eventmind


I am committed to providing a space and creating a business which is welcoming, safe and supportive for all people and I am keen to play my role in making the industry a more diverse and inclusive place. These are the actions I am taking as a business owner on which I welcome any feedback or correction.

  • I will continue to create content on my platforms that include diversified voices and perspectives.

  • I will donate my time to mentoring schemes. 

  • I will endeavour to encourage my clients content to include diversified voices and perspectives where possible.

  • I will work with industry professionals and organisations to promote and raise awareness for diversity and inclusion practices. 

If you are within this space and would like to discuss possible collaborations, mentorship and opportunities, please do get in touch.

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